Healthcare marketing teams should start to think like retail marketers. Healthcare has changed with patients having more choices, more information, and more power than ever before. They expect convenience, transparency, and personalization from their healthcare providers and that goes for your marketing too. It is truly the consumerization of healthcare.
That’s why healthcare system marketing teams need to think and act like retailers where you work to understand your customers’ needs, preferences, and behaviors. You need to create compelling value propositions, differentiate yourself from competitors, and communicate effectively across multiple channels. You need to engage patients throughout their journey, from awareness to loyalty.
We help to educate your team in how to make that switch and then work with you to set strategy and execute.
We are retail experts.
As a full-service retail marketing agency that specializes in helping healthcare systems adopt a retail mindset, we solve problems you are facing such as awareness, messaging, or website traffic. We know how to leverage data, technology, and creativity to deliver results.
We help healthcare systems get into the retail mindset.
One of the things that may be standing in your way of shifting to a retail mindset is the reality that you’re not just another product or service. What you have to offer is complex and often involves emotional decisions. In your highly regulated and competitive environment, we don’t treat healthcare marketing like retail marketing. We treat it like healthcare marketing with a retail twist. We understand the nuances of messaging and how to craft messages that deliver results but also protect the healthcare system’s brand and mission.
We don’t just apply retail marketing tactics to healthcare. We help you understand the trends, challenges, and opportunities in the retail landscape and how they can be applied to your industry. For example, we understand the best practices and the pitfalls of digital marketing for healthcare systems. We help you develop advertising strategies that align with your business goals, brand values, and customer segments. We optimize your marketing mix, budget allocation, and performance measurement. All of which helps to solve the problem of marketing like a retailer when you aren’t a retailer.
We are ready to help you.
If one of your problems is figuring out how to begin that shift to a retail marketing mindset, we’re ready to assist in educating your team and, together, developing that roadmap to success with today’s patients.