In an era dominated by streaming services and podcasts, surprisingly 79% of consumers aged 18 and up tune in to traditional radio and spend an average of 1 hour and 41 minutes a day listening. This enduring love for radio blends nostalgia and adaptability, proving that some classics never fade away. In fact, there are approximately 15,445 radio stations in the U.S.
With nearly three decades in media and advertising, including local radio, I've witnessed the evolution of audio media. From live broadcasts to digital audio, I’ve seen and heard it all. My passion for radio dates back many years. When I'm not jamming with my band, you can bet I'm immersed in music. It was radio that sparked my love for music in the first place.
So, how has radio managed to keep up with the times and engage such a large percentage of consumers?