We have spent quite a few weeks discussing programmatic media, what it is, how it works, the technical ‘behind the scenes’ aspects. Putting the technical aside, as a strategic marketer, what are the true advantages of focusing your digital media spend into one DSP? Below we will chat about those advantages - particularly as it relates to measuring lift, delivering on the correct frequency levels and creating targeting advantages across screens.
It's no secret 2024 is a big year for politics and it will affect all parts of media with an estimated 30% increase in spending compared to 2020 ($9 billion to at least $11 billion). We need to be ready to adapt on the fly for our clients. There are many different strategies we use to plan our media that help our clients stay visible, even when political campaigns take over popular media outlets. We need to maintain a presence, while being careful not to overspend for those impressions.
As the world gears up for the Paris Olympics, marketers and retailers are sprinting to create winning strategies. In this blog post, we’ll dissect the pre-store, in-store, and post-store phases, uncovering what customers seek, what dazzles their eyes, and how your brand can clinch gold in the shopper marketing arena.
We’ve taken a deep dive into the world of programmatic, touching on the landscape, the technology, tactics and targeting. Now, we’re going to dig into campaign objectives and Key Performance Indicators, or KPIs. Objectives and KPIs go hand in hand. An objective is what you’re looking to measure as the success of a campaign, and a KPI is a quantifiable measurement used to measure if that campaign objective has been met or not.
Eight months ago, I began my professional journey as a Media/Client Relationship Coordinator here at Brandience. Continue reading to gain valuable insight and practical tips through my experience during my job search after college.
Previously in our Power of Programmatic series, we dived into the what, the where, the why, and now…drumroll please…. We’re jumping into the how.
Ensuring that you are getting your message in front of the right consumer at the right time, is always the goal as marketers. Programmatic digital marketing is very effective because it allows you to reach your desired consumer on essentially all of the digital screens that they interact with on a daily basis. Additionally, as programmatic campaigns generally run through the same DSP, you’re ensuring that you’re reaching that same consumer through the continuity in the targeting.
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Shhh! The commercials are back on!
Although the Super Bowl showcased the close match between the San Francisco 49ers and the Kansas City Chiefs, the real showdown happened when the commercials came back on. Each year, advertisers spend millions of dollars and put together their most creative work in hopes of catching the eyes of all the viewers tuning in. Hear from a few of our team members as we tell you our favorite 2024 Super Bowl commercials:
Generative AI continues to be an area of investment for many businesses and the ad industry is no exception.
We’ve talked about WHY programmatic is essential to your marketing strategy, but now let’s talk about what exactly it is.