Mention online shopping and the first name that comes to mind for most is Amazon. What started as an unassuming online bookstore has morphed into the world’s largest Internet-based retailer. A millennial mall of sorts. In 2015, Amazon even surpassed Walmart as the most valuable retailer in the United States.
With everyone’s attention focused on the latest social media trends, many have all but forgotten about the original social network: email. Email marketing is an essential part of any integrated marketing campaign. It’s inexpensive and effective, allowing any size business to reach a large number of consumers at a rate of pennies.
Millennials have over $1 trillion in student loan debt. Surprisingly they are also the generation that travels more than any other, spending about $200 billion per year. And they approach traveling in unique ways. Brands that understand how to take advantage of this can see a tremendous upside in revenue.
Wait, what kind of file is this? We’ve all been there. Someone asks for a certain type of file, or sends you something you can’t open. Not anymore. Find out what the differences are and when to use what (and when not to). If it seems like a lot, don’t worry. Just print our Glossary of File Types for easy reference.
Why do we love our apps? Millions of us use apps daily to connect with friends, listen to our favorite songs, order food/groceries, play games, get us to our destination, and overall make our lives easier. And the popularity of apps continues to increase at an exponential rate.
As brands try to figure out how to navigate what’s before us, I can’t help but think about how differently brands need to act today versus what they’ve done during past struggles. People who worked with me through the Great Recession heard me refer often to the “upside of down.” At that time, much of what we thought of as the “upside” had to do with pricing strategy.
Restaurant owners estimate they are losing between 20-50% in revenue due to missed opportunities with phone orders. Combine that with competitive labor markets, increased customer demand and the pandemic, and you have the “perfect storm” for brands to adopt advanced digital technology, including power assistants, to handle phone orders.
The television landscape has changed dramatically over the past few years. New terms are being used to describe the many ways we consume video these days. Streaming, Binge-Watching, On-Demand, Connected TV and OTT to name just a few. While the options are liberating, they can also be very confusing. You may be wondering, “What’s the difference?” and “Why does it matter?” Well it’s my job to know, so I’ll shed a little light on the subject.
If your restaurant hasn’t jumped on the digital train, what’s holding you back? Let me guess – you’re leery of losing control of the dining experience. Ordering by app, third party delivery, eating away from the restaurant. What are your touchpoints? Will your customer’s experience be compromised or diminished in some way? It’s easy to see the cause for concern. But fear not. Consumers are embracing the digital experience. And if you’re not, you are missing out on a growing segment.
Out of Home Media (OOH) is one of the oldest, most trusted, and most highly productive forms of advertising. But many marketers now see it as a second-class citizen when compared to “New Media” that is trackable, targetable and capable of on-the-fly adjustments. However, the rapid growth of Digital Out of Home (DOOH) networks and the rise of Programmatic Digital Out of Home (PDOOH) is changing those impressions.