AI at Brandience

Human-Centered and Future-Forward

We don’t just use AI, we shape it. AI is a powerful tool we’ve integrated, a mindset we’ve adopted, and a responsibility we take seriously. We’re not just adapting to the future, we’re helping define it.

GenAI has the power to enhance our capabilities as individuals, professionals, and as an organization.

Brian McHale, CEO & Owner

Brandience

We believe that Generative Artificial Intelligence (GenAI) has the power to enhance our capabilities as individuals, professionals, and as an organization, provided we maintain a responsible, human-centered approach.

Brian McHale, CEO & Owner

Brandience

THOUGHTFUL INTEGRATION

AI Enhances What We Do Best

AI lives at the heart of our agency, not in a silo. We have a cross-disciplinary team of strategists, creatives, and analysts we call our AI Hub. They ensure that artificial intelligence is thoughtfully integrated across every department. From campaign development to audience insights, AI helps us move faster, think sharper, and create smarter.

But here’s the difference: we use AI to amplify human abilities, not replace it. Every idea still starts with empathy, insight, and imagination. AI simply helps us get there with more precision and speed.

Our CEO, Brian McHale, has spoken around the globe about integrating AI into operations, the impact of AI-driven search on brand visibility, and the importance of authenticity and transparency in AI use. Read more on our News page.

ALWAYS LEARNING

Ahead of the Curve and Staying There

In August 2023, we became one of the first agencies to implement a formal AI policy setting the tone for responsible innovation. We created new roles like Generative AI Engineer and Researcher, built custom AI agents for content aggregation and business development, and launched an internal AI Hub.

By mid-2024, we mapped all internal processes for AI opportunities and began developing persona bots.

In April 2025, we became one of the first agencies to earn AI Ethics certification. That same year, we refreshed our AI direction with updated policies and in-house, proprietary AI agents.

What’s In It For You?

Smarter Insights, Better Outcomes

From predictive analytics to real-time audience modeling, our AI capabilities unlock deeper understanding and more effective marketing.

Sharper Strategy, Faster Execution

Our internal AI tools enable us to focus more on what we do best. That means more agility, more responsiveness, and more time focused on you.

Resources That Keep You Ahead

We’re your AI partner focused on helping you think forward. By sharing insights, trends, and tools, we empower our clients to navigate the evolving AI landscape with clarity and confidence.

From our first AI policy to in-house agents and ethics certification, we’ve built a culture of responsible experimentation. Staying ahead means staying curious.

AI Hub

Brandience

From our first AI policy to building in-house agents and earning ethics certification, we’ve focused on thoughtful, practical innovation. We experiment with purpose, applying AI where it makes real impact from internal workflows to client outcomes. Staying ahead means staying curious, informed, and intentional.

AI Hub

Brandience

AI Has Long Been Part of Our DNA

Long before the advent of GenAI, we were harnessing the power of artificial intelligence to drive smarter marketing, including the use of machine learning algorithms to optimize digital media buys and utilizing AI tools to analyze emotional responses to video content.

Emotion-Driven Insights: Knowing that emotion drives 80% of consumer decisions, we have used advanced motion tracking AI tools that decode facial expressions and engagement patterns to optimize our video content. See the case study.
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Smarter Media Buying: Our in-house Demand-Side Platform (DSP) uses AI and machine learning to power programmatic media buying and real-time optimization, ensuring your campaigns reach the right audience at the right time.
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Deeper Data Analysis: AI helps us uncover performance trends and audience behaviors that drive better decisions and more effective strategies.

These foundational technologies laid the groundwork for our expansion into Generative AI, making our tech stack more advanced and future-ready.

ETHICAL AND TRANSPARENT

Responsible Innovation, Always

AI is powerful and we treat it with the respect it deserves. Every tool we build, every model we train, and every insight we deliver is grounded in ethical use and transparent practices. Because trust isn’t just earned, it’s engineered.

We’re proud to be among the first agencies with a formal AI policy: a clear framework that guides how we use, train, and evolve AI responsibly. We were also one of the very first agencies to become AI ethics certified from the Institute for Advertising Ethics (IAE).

Our commitment to ethics and transparency ensures that every AI initiative is safe, secure, and aligned with your brand’s values.