Ever since Elon Musk acquired the company in October 2022 for $44 billion, he has been implementing his vision for the future of social media. But what does this mean for advertisers and marketing teams that use Twitter as part of their strategy?
In today's fast-paced world of digital marketing, as professionals, we are all constantly seeking ways to maximize the impact of our advertising efforts.
In this final installment of a three-part series focused on how we safely and responsibly integrate Gen AI into our business, we get down to initial execution.
Overwhelming. This one word adequately describes the feeling many people have when they start looking into generative AI (gen AI) for the first time. Then the questions start. How do I integrate this into my company? What can I do to train my people? Which Gen AI tools are right for us?
The first pillar is Best Practice which focuses on what is needed to ensure we are approaching and using Gen AI in a responsible and ethical way.
Gen Z is not a monolithic group that can be easily categorized or stereotyped. That’s part of their charm, right? But one thing that’s consistent about this group as a whole – they deeply value authenticity and creativity. And it may surprise you to know that some are seemingly unbothered being retargeted by digital ads - as long as it speaks to them on their terms.
As we approach 2024, the advertising media landscape is poised for significant change. Several key factors are reshaping the industry.
Every year there seems to be new and innovative media trends that can be utilized to carry out your clients advertising initiatives. The one asset that has stood the test of time almost since Al Gore created the internet is banner ads. These are embedded advertisements that are displayed within another’s website.
The number of social media conversations happening at any given moment is massive, and it’s only increasing every day. In fact, Statista estimates that by 2027, 74% of the global population will be social media users. With the amount of conversations taking place, many brands find it overwhelming to sort through all of the chatter and clutter taking place on social media. Social listening provides the ability to take all of these conversations and turn them into meaningful insights and data for your brand.
Being a “creative” is more than being a designer or copywriter or creative director. We’re strategic thinkers. And the more information you feed us, the stronger our campaigns will be. Fill our plates with these things, and we can cook up effective, strategic creative.