We’re excited to announce that Brandience has been named Home City Ice’s agency partner, as the company focuses on driving bagged ice sales and creating meaningful connections with consumers.

About Home City Ice

The one-hundred-year-old, $400 million Home City Ice, based in Cincinnati, with 160 U.S. locations and distribution in 25 states, has grown largely by acquisition including over 150 ice companies and is investing in brand awareness advertising led by Brandience. Home City Ice is the largest privately held, family-owned premium ice company in North America.

About the Home City Ice and Brandience Partnership

Home City Ice selected Brandience for our ability to combine data-driven media strategy with creative storytelling to elevate Home City Ice’s brand presence and deliver measurable results. “We’re excited to contribute to the marketing journey for Home City Ice and build on to the enormous legacy they’ve created.” said Brian McHale, Chief Executive Officer of Brandience. “This campaign we’ve developed is designed to uncover what’s possible”.

Home City Ice has traditionally relied on grocery and retail distribution channels to grow its business, rather than a direct-to-consumer approach. “Partnering with Brandience gives us the opportunity to drive incremental sales for our retailers and deepen our connection with consumers,” said Chris Hickok, Chief Information Officer at Home City Ice. A proprietary process allows Home City Ice to freeze water in motion resulting in the purest, clearest ice that not only lasts longer than other packaged ice but helps reduce impurities like toxins or bacteria.