We are thrilled to announce that TriHealth has won two Gold awards in the 42nd Annual Healthcare Advertising Awards. This year, over 4,300 entries were received, making the Healthcare Ad Awards the largest and most well-recognized healthcare advertising award competition. A national panel of judges reviewed all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design, and overall impact. The judges recognized only the top 10% of entries with Gold awards.

TriHealth received Gold awards for Brandience's digital strategy and execution for Integrated Marketing Campaign - "See Your Possibilities, Heart Care Campaign" and Total Advertising Campaign (without TV) - "Ask Fearlessly, Cancer Care Campaign."

Healthcare Ad Award: Gold Winners

Total Advertising Campaign (without TV): "Ask Fearlessly"

In the Cincinnati area, several healthcare networks are dedicated to providing exceptional cancer care and treatment. Among them, TriHealth stands out as a comprehensive healthcare system in the greater Cincinnati region, encompassing hospitals, physician practices, and outpatient centers. Their Cancer & Blood Institute offers a full multi-disciplinary program of care, with over 40 providers specializing in various areas of cancer treatment.

TriHealth's "Ask Fearlessly" campaign aimed to empower cancer patients by encouraging them to ask their deepest questions. The campaign utilized outdoor billboards, digital display ads, digital radio, and social media to increase awareness and foster community engagement. In the first four months, the campaign achieved nearly 13,000 clicks, 13 million impressions, over 5 million weekly outdoor impressions, 1.9 million digital audio listens, and over 120 comments on a single social media post.

Integrated Marketing Campaign: "See Your Possibilites"

The TriHealth Heart & Vascular Institute, a leader in cardiovascular care in the Cincinnati area, is dedicated to providing expert, empathetic, and personalized care. With Ohio’s only alliance with the Cleveland Clinic Heart, Vascular & Thoracic Institute, TriHealth ensures the best possible outcomes for heart patients through shared best practices and innovative treatments.

The "See Your Possibilities" campaign for TriHealth's Heart & Vascular Institute focused on providing hope and a healthier future for cardiovascular patients. The campaign included digital GIF display ads, digital audio, and paid social media, highlighting TriHealth's expertise and personalized care. Results included almost 29,000 clicks, 20 million impressions, 2.9 million digital audio listens, and over 35,000 social media engagements.

We are thrilled to be celebrating these wins with our partner, TriHealth!