Capabilities
Data & Insights
"Data and insights power every stage of our work from shaping the initial idea to optimizing campaigns in real time."
Jess Poe
VP of Client Leadership at Brandience
“Data and insights power every stage of our work from shaping the initial idea to optimizing campaigns in real time. When strategy, creative, and media are all informed by data, the result is smarter decisions and stronger performance.”
Jess Poe
VP of Client Leadership at Brandience
At Brandience, our mantra is creativity powered by data intel. Data isn't simply the starting point for our work. It's the foundation behind every marketing strategy, creative campaign, media investment, and optimization decision we make. We use data and insights to remove guesswork, sharpen decision-making, and drive smarter, more effective marketing outcomes across strategy, creative, media, and digital.
As a full-service marketing agency specializing in multi-location retail, restaurant, healthcare, and franchise brands, we turn audience research, market intelligence, analytics, and performance data into clear direction and actionable business insights. The result? Insights that not only inform strategy but continue to fuel campaign performance throughout the entire lifecycle.
As a full-service marketing agency specializing in multi-location retail, restaurant, healthcare, and franchise brands, we turn audience research, market intelligence, analytics, and performance data into clear direction and actionable business insights. The result? Insights that not only inform strategy but continue to fuel campaign performance throughout the entire lifecycle.
Why Data Matters at Brandience
We live at the intersection of brand, audience, science, and experience, using data to uncover the truths that matter most to consumers. From strategy and creative development to media activation and optimization, data connects every discipline and helps brands make smarter decisions, move faster, and maximize the impact of every marketing investment.
We live at the intersection of brand, audience, science, and experience, using data to uncover the truths that matter most to consumers. From strategy and creative development to media activation and optimization, data connects every discipline and helps brands make smarter decisions, move faster, and maximize the impact of every marketing investment.
SMRT Study™: Brandience's Proprietary Synthetic Research Capability
Every brand team eventually faces familiar questions: Should we pursue this creative direction? Does the messaging resonate? Are we solving the right problem? Is this worth the investment?Brandience's proprietary synthetic research capability, SMRT Study™, was built for the space between gut feeling and major investment. It delivers fast, directional audience insight that helps brands pressure-test ideas, evaluate messaging, explore perceptions, and validate strategy before investing significant time or budget.The result is greater clarity, reduced guesswork, and more confidence in what's next. Powered by Brandience's proprietary methodology and guided by our team’s lived-in expertise, SMRT Study™ brings audience perspective into the conversation earlier than ever before.
Learn More About SMRT Study™
How We Use Data at Brandience
Our Data & Insights capabilities support every stage of engagement:
Strategy & Planning
We use data to understand audiences, markets, and competitors, grounding brand and campaign strategies in real insight, not assumptions.
Execution & Optimization
Data plays a critical role once campaigns launch. We continuously monitor performance, optimize targeting, refine messaging, and improve media efficiency using real-time insights.
Measurement & Growth
We don’t just report results, we interpret them. Our insights help uncover what’s working, what isn’t, and where to go next to drive smarter future decisions.
Our Research Approach
Every campaign requires different answers. We start with your campaign goals and choose the approaches that will deliver the most meaningful insights and impact.
Given how much data exists today, almost anything can be measured. What keeps our work nimble and effective is to only measure what’s meaningful. Ask us about our 5 Rules to Be Nimble.
At Brandience, we rely on research methods that best fit thechallenge and deliver actionable insight:
Given how much data exists today, almost anything can be measured. What keeps our work nimble and effective is to only measure what’s meaningful. Ask us about our 5 Rules to Be Nimble.
At Brandience, we rely on research methods that best fit thechallenge and deliver actionable insight:
Synthetic Research
Synthetic research models audience perceptions to evaluate ideas and provide directional insight early in the decision‑making process. By pressure‑testing concepts before larger investments, teams gain clarity and confidence using synthetic research alongside traditional methods when deeper validation is needed. Learn about SMRT Study, our proprietary synthetic research capability.
Traditional Research
We leverage traditional qualitative and quantitative methods including brand research, focus groups, in-depth interviews, and audience research to uncover motivations, perceptions, and market dynamics to inform strategic decision making.
Data Tools & Intelligence Sources
We utilize trusted research platforms, competitive intelligence tools, performance data, and proprietary frameworks to deliver the science and audience behind every recommendation.
What We Deliver
Brandience’s Data & Insights services include:
Brand & Audience Research: Understand who your audience is, what drives them, and how your brand fits into their world.
Measurement & Attribution: Track success, connect performance to outcomes, and evaluate impact across channels.
Campaign & Media Performance Analysis: Identify optimization opportunities to improve efficiency and results.
Competitive & Market Intelligence: Stay ahead of shifts in category behavior and competitive activity.
We’re more than a data analytics provider. Brandience is a full-service marketing agency that uses insights to guide creative, sharpen media strategy, and continuously improve performance.
Brand & Audience Research: Understand who your audience is, what drives them, and how your brand fits into their world.
Measurement & Attribution: Track success, connect performance to outcomes, and evaluate impact across channels.
Campaign & Media Performance Analysis: Identify optimization opportunities to improve efficiency and results.
Competitive & Market Intelligence: Stay ahead of shifts in category behavior and competitive activity.
We’re more than a data analytics provider. Brandience is a full-service marketing agency that uses insights to guide creative, sharpen media strategy, and continuously improve performance.
Let's talk
Other capabilities
Brandience is a Cincinnati-based brand and marketing agency that utilizes data to elevate our creativity and activate your ad investments in the best ways possible. All our disciplines -- from brand strategy, creative and advertising to media, social media and digital -- have data analytics as a core underpinning.
