Today’s advertisers need to be agile, efficient, and data-driven to reach their target audiences and achieve their marketing goals. That’s why we developed an in-house programmatic team complete with our own demand-side platform (DSP).
This gives our clients a true advantage over their competition, as we can offer them the following benefits:
Better visibility and control
Through our internal DSP (aka trading desk), we manage our clients’ digital budgets more effectively and transparently, while ensuring the highest quality delivery. We have access to 99% of the digital inventory available across the internet, including high visibility platforms such as Disney, Hulu, Pandora, and DirectTV among many others.
Our programmatic team works closely with all disciplines within our agency, including search, social media, creative and non-digital media. This ensures our media planning and buying are aligned with our clients’ overall strategy and objectives. No silos, no gaps, no missed opportunities.
Real-time reporting and data insights
Our programmatic platform allows us to monitor and measure our clients’ campaigns in real time and provide them with actionable data and insights. This leads to faster and smarter optimizations and learnings that benefit our clients across tactics, both digital and non-digital.
Diverse and innovative tactics
Our programmatic capabilities include connected TV, video, digital display, digital audio, out-of-home and terrestrial radio. And more are coming! We help our clients reach their audiences wherever they are, whenever they want, and however they prefer.
Looking for a mid-sized, nimble agency that can offer you the best of both worlds: the power and reach of programmatic media, and the personal and customized service of a dedicated team? You found it! Contact us today and let us show you how we can take your digital marketing to the next level.