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TriHealth
Unbeatable Heart Care: TriHealth’s Alliance Launch
Healthcare Marketing
Brandience was the first to simultaneously launch the media campaign the same day as the announcement was made.
National Healthcare System, in alliance with
TriHealth
Of all partnership announcements we’ve made, Brandience was the first to simultaneously launch the media campaign the same day as the announcement was made.
National Healthcare System, in alliance with
TriHealth
With significant competition for quality heart care in Cincinnati, TriHealth’s new alliance with a nationally renowned leader in heart care was a game changer for local patients, bringing together two great hospital systems to enhance heart care in the city.
The Challenge
TriHealth was preparing to announce the first and only alliance with this healthcare system in the state of Ohio and needed a go-to-market strategy to launch a campaign alongside the public announcement. The goal was to make a bold statement declaring their ability to deliver the best outcomes for heart patients across Cincinnati – emphasizing both local expertise and world-class care.
The Campaign
Our teams united to craft a campaign designed to make a bold and immediate impact in the market. It centered around a simple yet bold and memorable statement: “Unbeatable Heart Care.” We surrounded the consumer with messaging through video, radio, digital outdoor billboards, digital display ads, and social media channels.
Our five rules to being nimble allowed us to deliver a campaign with remarkable efficiency.
Partners at the healthcare system shared:
“Of all partnership announcements we’ve made, Brandience was the first to simultaneously launch the media campaign the same day as the announcement was made.”
The Results
Within the first six weeks, we reached the right consumers and influenced their decision-making by building awareness and staying top-of-mind:
- 43,000,000 Digital Ad Impressions
- 12,000 clicked through to ‘Find A Doctor,’ indicating strong engagement and intent.
Brandience excelled in delivering on all fronts:
- Competitive Advantage: Being first to market with the alliance boosted satisfaction and loyalty.
- Bold Messaging: Clearly conveyed the benefits of the partnership and the expert care now available.
- Engaged Consumers: Reached consumers at the right time and influenced their appointment decisions.
- Multi-Channel Marketing: Strategic channel selection and consistent messaging effectively reached the target audience.
“Consumers have more control over their healthcare choices than ever before. Brandience’s success in communicating to and engaging with people seeking choices is critical.” - Rob Whitehouse, Vice President Marketing & Communications, TriHealth
Capabilities
Creative
Media
Programmatic Media
Social Media
Advertising
Common Questions
How can I use these insights for my restaurant marketing strategy?
These insights can help you sharpen your media strategy across digital and traditional channels, identify high-value consumer segments worth targeting, and optimize promotions to drive loyalty and growth. The report reveals key behaviors like heavy online/social media usage, sports viewing habits, and attitudes toward delivery services that can inform your marketing approach.
Which Ohio markets are included in the research?
The report covers five major Ohio markets: Cincinnati, Cleveland, Columbus, Dayton, and Toledo. The analysis draws on syndicated research from Nielsen Scarborough to provide market-specific insights for each region.
What defines a "heavy user" in this report?
Heavy QSR and sit-down restaurant users are defined as consumers who visit these establishments five or more times in the past 30 days. This group represents the most valuable and influential diners in the category across the five Ohio markets studied.
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Danielle Dobinson
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